One nifty new Assistant feature is a kind of IFTTT for your car, where you can program it to automatically roll down your windows when you enter your company’s parking garage, for example, so that you can easily scan your badge to open the boom gate. Some of these new Assistant features are more cosmetic and about how it is showcased on the in-car display. It’ll be interesting to see how drivers will react to additional subscription services, but the focus now is more on convenience features that would usually be an option when you buy a new car, so my guess is that this will be less of an issue.Īmong the other new and updated digital services the company showcased today is support for Apple’s new “Car Keys,” which BMW brands as the BMW Digital Key, as well as an updated BMW Personal Assistant. The company’s customers were not very happy, so the company reversed that decision last December.

That really felt like nickel-and-diming drivers, though, since none of its competitors charged for this. It’s worth noting that Apple CarPlay support was also originally a subscription feature in new BMWs, costing $80 a year. Fortinet secures the largest enterprise, SMB, service provider, and government organizations around the world. The company also notes that this will give somebody who buys a used car a lot more flexibility, too. That means if you didn’t buy the heated steering wheel and seats, for example, your new BMW may now offer you a free three-month trial and you can then essentially buy a subscription for this feature for a set amount of time.

Perhaps most notable is the update to the program that allows you to subscribe to specific hardware features that may already be built into your car but that you didn’t activate when you bought the car - like heated seats or advanced driver assistance systems.īMW has talked about this for a while, but it is now making this a reality.

Because of this, the company is now also able to bring a couple of features to market that it has long talked about. The automaker is now able to not only update the car’s infotainment system but virtually every line of code that’s deployed to the various computer systems that make up a modern vehicle. These new updates will come to most recent BMWs that support the company’s Operating System 7 later this year - and new cars will already have them built in. BMW today announced a number of updates to its in-car software experience during a VR press event, complete with a virtual drive through Munich to show off some of these features.

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